New Website for Fable Interiors – Elegant, Responsive, and Built for Growth
We recently completed a full website redesign and rebuild for Fable Interiors, an interior design studio based in the heart of the Cotswolds. Known for their refined, timeless approach to interiors, the team at Fable needed a website that not only reflected their aesthetic but also functioned as a professional showcase of their work and services.
The Brief
Fable’s existing website had become dated, both visually and structurally. With a growing portfolio and a shift in focus toward high-end residential design across the Cotswolds and beyond, the team wanted a clean, modern platform to present their services, elevate their brand, and make it easier for potential clients to get in touch.
They also needed a more user-friendly content management experience behind the scenes, along with solid SEO foundations to help attract local traffic from affluent areas like Stow-on-the-Wold, Stratford-upon-Avon, and Cheltenham.
What We Did
We built the new website on WordPress, using a fully customised theme with Beaver Builder to give the Fable team flexibility over layout and content updates going forward. The site includes:
- A beautifully simple homepage that introduces the studio with elegance and clarity
- A clear breakdown of Fable’s core services: Interior Design, Sourcing, and Design Consultation
- A dedicated Portfolio section showcasing their residential projects with large, high-resolution imagery
- Service area pages targeting specific Cotswolds locations to support local SEO
- Contact forms and call-to-actions integrated seamlessly across the site
- Fully responsive layout for mobile and tablet use
- Fast-loading pages, image optimisation, and technical SEO best practices baked in
The Result
The finished website is calm, curated, and full of personality — just like Fable’s interiors. The layout puts their work front and centre while keeping navigation intuitive and conversion-focused.
We’ve also laid the groundwork for ongoing SEO improvements and future content expansion, with flexible templates for new projects and service areas.
Visit the Site
Like what you see? Let’s chat.
If this project feels similar to what you’re looking for — or even if you’re not quite sure yet — I’d be happy to talk through your ideas. No jargon, no pressure, just a friendly chat about what might work for your business.