SEO & Local Marketing Services for Cotswold Businesses
Having a great website is important – but can your customers find it? My SEO (Search Engine Optimisation) and Local Marketing services ensure that your business gets found by the people looking for what you offer, especially in your local area. I help small businesses in Moreton-in-Marsh and the Cotswolds improve their search rankings, attract more website visitors, and convert those visitors into customers.
Search Engine Optimisation (SEO)
SEO is all about making your website more visible on search engines like Google. In plain terms, that means when someone searches for a product or service you provide, your site should show up near the top of the results. I take a comprehensive approach to SEO:
Keyword Research
I’ll find out what keywords and phrases your potential customers are using to search for your services. This might include obvious terms (e.g., “Web Design Moreton-in-Marsh”) and some less obvious long-tail phrases (e.g., “how to sell products online in the Cotswolds”). By understanding what people are typing into Google, we can target those terms on your site.
On-Page Optimisation
I optimise the content and HTML of your site’s pages. This includes writing search-friendly page titles and meta descriptions (the text that appears on Google results), using appropriate headings (H1, H2, etc.), and making sure your content naturally includes the important keywords we identified. I also ensure your images have proper alt tags and that internal links are set up logically. These on-page tweaks help search engines understand what your site is about and rank it for the right searches.
Technical SEO
I’ll check the behind-the-scenes technical factors that affect your SEO. This involves making sure your site loads quickly, is mobile-friendly, and that there are no errors like broken links. I also set up tools like XML sitemaps and Google Search Console to help Google crawl (discover) your pages. If your site is on WordPress, I’ll configure a SEO plugin (such as Yoast SEO) to further fine-tune technical settings. A technically sound site can significantly improve your chances of ranking higher.
Local SEO Focus
If you serve customers in a specific area (for example, within 25 miles of Moreton-in-Marsh), local SEO is crucial. I’ll optimise your site for local terms (like including your location in key places) and help with Google Business Profile optimisation. Your Google Business Profile (formerly Google My Business) is what powers the map listing and info box that appears for local businesses. I will help you claim or improve your profile – ensuring your address, opening hours, and services are up-to-date, and advising on how to gather positive customer reviews. This can dramatically increase your visibility for searches like “near me” queries (e.g., “boutique hotel near Moreton-in-Marsh” or “Moreton-in-Marsh bakery”).
Content & Link Strategy
Part of ranking well is having quality content and credibility. I can suggest ideas for creating local content (for example, a blog post about “Top 5 things to consider when choosing a Cotswold builder” if you’re a builder – content that attracts local readers and showcases your expertise). Additionally, I offer guidance on earning backlinks – getting other reputable sites to link to yours – which boosts your site’s authority in Google’s eyes. This might involve listing your business on local directories or industry-specific sites (local marketing), and networking with other local businesses or organisations.
Local Marketing Support
Beyond SEO tweaks on your site, I help with broader local online marketing strategies to increase your reach in the community:
I ensure your business is listed consistently on key online directories (Yell, Yelp, Bing Places, etc.) and local listings. Consistent Name, Address, Phone (NAP) information across the web helps with SEO and helps customers find you.
I advise on strategies to collect reviews from happy customers (for Google, Facebook, TripAdvisor – wherever is relevant for your industry). Positive reviews not only build trust with prospects, but also improve your local search ranking. I can integrate testimonials on your website (see my Testimonials page for examples) to showcase your 5-star reputation.
While my primary focus is SEO, I can also guide you on leveraging social media as part of your local marketing. For instance, maintaining an active Facebook or Instagram page for your business can increase your local visibility and provide additional avenues for customers to discover you. I can help set up your profiles and ensure your branding is consistent. If you’re interested, I can also provide tips for creating engaging posts or running a simple local ad campaign on Facebook.
If appropriate, I can assist with small-scale Google Ads campaigns – especially local-targeted ads. A Google Ads campaign (formerly AdWords) can complement your SEO by placing you at the top of search results for certain keywords immediately. I’m not a full-service PPC agency, but I can help with basic setup and management, or recommend trusted partners for more advanced needs.
All my SEO and marketing services include setting up analytics so we can track progress. I will configure Google Analytics (and the newer GA4) on your site, as well as conversion tracking for contact form submissions or sales (if e-commerce). Each month, you can get insights like how many people visited your site, what they searched for to find you, and how your ranking positions are improving over time. If we’re working together on an ongoing SEO plan, I’ll provide you with these updates and clear explanations of what they mean.
The end goal of all these efforts is simple: get more local customers to find you online, and convert them into leads or sales. Imagine someone in a nearby town searching for the service you offer – with effective SEO, your business could be the one they see first on Google. I want to make that happen for you. SEO is a long-term investment, but it’s incredibly valuable: the leads that come to you from organic search are highly targeted (they were literally searching for what you do!) and don’t cost you per click like ads do.
I offer both one-time SEO setup packages and ongoing monthly plans, depending on your needs. For many small businesses, I start with a thorough one-time SEO overhaul and local optimisation – this gets your website in good shape and your local listings humming. After that, some clients opt to continue monthly SEO with me, which can further improve rankings and keep things up-to-date, but it’s totally optional. I’ll give you an honest recommendation based on your competition and goals.
Let’s Grow Your Visibility
If you suspect your website is not reaching its full potential on Google, or if you simply want more inquiries, let’s talk. I can perform an SEO audit to identify opportunities and explain – in plain English – how we can get more people to find you online. Contact me for a free initial SEO consultation. I’d love to help your business rank higher and attract more local customers.
(P.S. If your website isn’t yet up to scratch, don’t worry – we can combine a website redesign with SEO improvements, so you get a site that both looks great and ranks great.)
Frequently Asked SEO Questions
SEO is a long-term investment. You might see early improvements in a few weeks, but solid results usually take 3–6 months.